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About us
A sense of uniqueness, freedom of creativity and manifestation in space. The desire for something new, the realization of one's vision in life. The Ukrainian brand of avant-garde clothing Factura is interesting textures in the everyday wardrobe. Naturalness, convenience, notes of carelessness and rebellion, search and experiments. Basic models of sustainable design in combination with avant-garde bold proposals - a harmonious wardrobe of a modern creative person. Recycling, Handcrafted details, small series of clothes and offering new experiment
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The archetype of the brand is the creator. Quirky enthusiastic one who surprises, creates new, transforms the old, self-expression, talent, invitation to bring a vision to life, has his own point of view, is not afraid to cross paths, helps to feel like a creative person.
Repairing defect items (aesthetics born repair of defective items).
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Production On Demand
This is the production of goods at the request of the buyer, when the physical production of clothes is made according to the needs of a specific person. The principle allows you to sew clothes as needed - and not for stock. We do not encourage keeping a large amount of goods in reserve, large warehouses and constant sales of irrelevant remnants. This is a living form of cooperation between the client and the brand - when the client makes an order - and it is sent to him immediately after tailoring.
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Clothes should be comfortable and natural
We believe that creativity and active manifestation in the world is possible under the condition of emotional and physical comfort. Clothing should be comfortable and convenient. We mainly use materials with a natural composition without impurities. Searching for such materials is a lot of work, but we consider this moment fundamental with love for comfortable everyday life and for the buyer.
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A balance of handcrafted details and mass production
Using crafts allows you to make clothes truly unique. We choose types of manual work that most efficiently solve tasks without large resource costs. This allows you to stay within reach. Organic combination with mass production makes it possible to keep the balance of uniqueness and industrial approach.
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Recycling
We use ready-made resources to create new meanings.
We recycle vintage fabrics.
We do deconstruction of finished things in new forms.
We customize clothes of famous brands, adding a new meaning and our own perspective.
Reworked denim allows you to use ready-made distressed denim with its unique texture for unique products.
We recycle the old. We create something new.
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Rejection of everything that does not make sense
Deliberately careless style, neglect of technology, designs at our own discretion - this is the freedom of our creativity and your uniqueness.
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We don't chase fast trends
We have in our assortment steel models that are current years. We practice Slow Fashion.
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Experiments
We search, take risks, try new things, make mistakes, find new things, offer something not ideal, unique.
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Любов до недосконалостей
Захоплюємось Repairing defect items - речі з естетикою, що народжена ремонтом дефектного одягу.